I was so excited for the Paradise Mascara (£9.99/6.4ml) to finally make it across the pond. I’ve heard nothing but rave reviews from the US ladies. I snapped the Paradise mascara up as soon as it launched online and I’ve now had a few good weeks to test it. The brush is medium size with traditional type of bristles (as opposed to plastic or rubber bristles) which is my preferred type of mascara wand.
When it comes to mascaras I have worked out a very strict three stage testing process. First of all I it has to be easy and quick to apply. I’ve got no time for mascaras that require several coats to look half decent. I like mascaras that can give me an instant impact – pigment, volume and length, please. In this category the Paradise mascara scores quite well. It won’t give you super dramatic look but for something stronger than natural look it works just fine. The formula sits somewhere in the middle, not too dry, not too wet. It coats lashes well, gives some volume and length but not much curl so more of an everyday mascara for me.
Next I watch how the mascara performs throughout the day – is there any flaking or smudging. I noticed a very minimal flaking with the Paradise mascara. I suspect, however, that it might be due to the fact that I spend the majority of my days with my baby daughter who I am convinced is the most adorable baby in the world so I smile a lot. If you don’t spend your days squinting the flaking shouldn’t be an issue.
Finally – I like mascaras that are easy to remove. The Paradise mascara performed well with all different types of cleansers and make-up removers (I tried micellar water, cream and oil cleansers). Nothing to complain here.
So to sum up – it’s a solid everyday option but then there are so many mascaras that can do the exact same thing. I’d say walk don’t run. It’s a good one to try if you’re up for something new, but I don’t see it as a game-changer.
Have you tried the Paradise mascara?