It’s time for the second review of my local brands mini-series.
So this is a very interesting product not least because it’s something completely different and new for the brand but also because the Future Formula is the last lifeline for the Dzintars brand facing a very real bankruptcy threat.
Future Formula skincare products are split in three different lines based on the main ingredients – apple stem cells, snail extract and black caviar. Apple Stem Cell line is designed to combat more advanced signs of ageing, Black Caviar line is for less visible wrinkles and dryer skin types, whereas the Snail Extract line will take care of the very first signs of ageing. All lines include a complete skincare routine and consist of a day cream, a night cream, a serum and an eye concentrate with prices ranging from €40.00 – €75.00.
I went for the serum from the Black Caviar line (€50.00/30ml) because even though I wouldn’t say that ageing is a particular skin concern of mine my skin does tend to get a bit dry. I’m also still on the hunt for that perfect facial serum so it was a good product for me to try. The texture of this is very different as far as serums go – it’s more like a moisturiser rather than the watery and wet serums I am used to. Not saying it’s a bad thing though. It absorbs well and it’s definitely not heavy on the skin so you will still need to apply a moisturiser. It smells fresh and a tad floral, very pleasant actually. Packaging is beautiful, definitely a massive upgrade from what we’re used to seeing from Dzintars in the past. As far as the claims go I can never really tell with serums, it seems to be the same catch as with the eye creams – you only notice a difference once you stop using the product. So far, though, I’m happy with the serum and I’ll definitely keep using it.
Availability of Future Formula products seems to be much better than I was expecting – apparently Dzintars delivers to quite a few countries, but I have never used their online services so I can’t comment on delivery times/charges/restrictions etc.
Are the products good enough to save the brand? They might as well be but for products that retail for up to €75.00 a pop the marketing is a massive let-down. These products are claiming to be equal with some very established global players who have very solid superstar endorsed campaigns. Dzintars’ marketing team has a lot of work to do to catch up with it’s competitors.
Have you tried any of the new Future Formula products?